Online Network Marketing Advertising Strategy

What I mean by advertising here is not just that: advertising. What I mean is more to “Think Marketing Communications” rather than simply “Think Advertising”.

Therefore, probably I should change the title of this article into: “Online Network Marketing Advertising & Marketing Communications Strategy”. Sounds better, right?

Ok, let’s move on.

It is to create a bond between YOU–not the program–and your downlines or your prospects. It is to build you as a Brand. As an Online Network Marketing Brand that gives meaningful values for your customers.

In this strategy, you have to cover the following points:

1) MARKETING OBJECTIVE – You need to set-up the amount of income you aim to get at the end of the year after you run your Advertising and Marketing Communications Campaign. For example, your Marketing Objective can be:

“Earn at least $10,000 monthly residual income or $120,000 annually”.

2) ADVERTISING AND COMMUNICATIONS OBJECTIVE – The difference between this and point number 1 is Marketing Objective is talking about numbers. About achievement money wise. Advertising and Marketing communications Objective is talking about what happens in your customers’ minds after being exposed to your campaign.

For example:

A) Build awareness of you as a successful Network Marketer in your customers’ minds. An expert whose advices should be followed to succeed.

B) Build your name as a trusted “BRAND NAME” in the Online Network Marketing industry.

C) Build positive rapport and make your prospects or downlines perceive you as their “profit source”.

D) Convince your prospects that to join and stay with the program you offer is a smart and profitable choice.

You see, the basic content in the point #2 of this strategy is first arising Awareness, second generating Interest, third provoking Desire, fourth motivating Action and the last building Loyalty. In short, it’s AIDAL. (A slight improvement of the old AIDA theory.)

3) TARGET AUDIENCE – Here you should clearly understand who you are talking to. It depends on the products and services offered by the program you join. If the program you join offers Autoresponder Accounts, Leads, and Web Design Templates, for example, then the Target Audience of your Advertising and Marketing Communications campaign are Internet Marketers, Network Marketers and people who want to profit from their Internet Marketing and Network Marketing activities. If your program offers Diet Pills, then your target audience are overweight people. But don’t stop there. Dig deeper. Dive into their minds and try to find out what their worries, needs or wants are. In short, try to know them just like you know yourself.

4) BENEFITS – Why should people join the programs? And why should they join under you? Based on your knowledge about your Target Audience, first, list down the benefits of the programs that will appeal most to them. Once you’ve done that, think that your competitors are not only people who promote other programs but also those who promote the same program you join. Therefore, you should provide added benefits for your prospects, so they’ll get more values to join a program under you than under anyone else.

For example:

“If you join under me, I’ll personally help you so you’ll get at least 3 Paid Downlines in 30 days.”

5) SUPPORTS – Convince your Target Audience that they will get the benefits as promised. State here your arguments that will back-up your claims at point number 4.

For example:

“In the past, I’ve personally helped hundreds of my downlines to earn between $750 and $11,000 monthly residual income. Click here to see their testimonials. They are real.”

6) POSITIONING – Here you are talking about how you want your Target Audience to perceive your program and, more important, YOU in their minds. If your program provides excellent products and services needed and wanted by millions of people world wide, you might position it as “a cash machine that lasts” and you can position yourself as “a certified technician that can teach people how to operate that machine the best way for the best results”.

7) TONE AND MANNER – This is about how you deliver your messages to your Target Audience in your campaign. It’s about the way you talk to them. You can be Authoritative, Factual and Full of Confidence, if you already succeed with your program and you want your Target Audience to follow your path to be as successful as you are. But you can also be Helpful, Friendly, and Resourceful, when you just start your campaign and haven’t had worth mentioning results yet.

8) CAMPAIGN ACTIVITIES – List down here the advertising and marketing communications activities you’d like to do to Build Your Name as a Trusted Brand Name in the Network Marketing industry and to promote your program to your target audience, for example:

- Writing articles and submit them to appropriate ezines and article directories.

- Google AdWords Campaign

- Solo Ads in appropriate ezines

- Forum posting

- You name it.

I always believe that “Once a great strategy is done, a great Advertising and Marketing Communications campaign is half done”. So, once you’ve done writing your own strategy, congratulations! You’ve reached half of your Network Marketing success. The other half is to implement this strategy to the fullest. And that’s the topic of the next article.

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Here’s Why You Need to Charge Your Electric Vehicle At Home

It is no wonder BMW is at the forefront in making both stylish and functional vehicles that never compromise safety. Charging your electric vehicle with a home charging station has more benefits compared to public charging stations. With BMW’s electric model ranges, you will experience an entirely new driving experience. No feeling is better than gliding silently through urban and rural traffics. All of this is free of fumes and harmful emissions that impact the planet. Going electric with BMW is one of the best things you can do for you.

While BMW iX3 Charging Station is available in many places and shopping malls in Australia, it is a good idea to invest in home BMW charger as it offers a plethora of benefits. In fact, charging your electric car with a home charging station has benefits compared with public charging stations.

Here’s why you need to install BMW home charging station:-

Save money

Instead of buying battery power from a third-party source every time you need to charge your BMW, it is a good idea to pay a flat fee for a residential BMW charging station and have unlimited energy from the same source that keeps your house warm and other electric appliances running. Of course, you would see a spike in electricity bill. But, you’ll save money by saving yourself from frequent trips to the public station and paying for recharging your car. Home charging stations pay for themselves in the long run.

Finding your home charger is affordable too. There are many electric vehicles charging station providers in Australia from whom you can buy and rely on them for support. There are three different types of home chargers, including level 1, level 2, and level 3. Based on the type of charger you buy, the cost will be anywhere between $300 and $2000.


On average, it takes anywhere from four to six hours to fully charge your BMW with a level 2 charger. Let’s imagine that you need to drive 50miles to attend a meeting and your EV is running low on battery. If you have to wait the whole night, take your vehicle to the nearby charging station, recharge, and then drive. Wouldn’t that consume your productive hours? The same scenario is much more manageable if you have the home charger installed. All you need to do is, plug the car in and go to sleep. By the time you wake up, you’ll have a fully charged BMW ready for the drive.


Charging at home is much safer than public charging stations for a range of reasons, including the safety of you and your vehicle. You’ll have to wait for a long time in the public charging stations to charge your EV, and there’s no safety, especially if you are in the middle of high way.

As you see, they’re less expensive, more convenient and completely safe as long as it is installed properly.

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The Financial Benefits of Owning an Electric Vehicle

Although electric vehicles are expensive, the long-term price of owning one is lower than compared to gasoline cars. Yes, trading in your existing diesel or petrol car for the long-term benefits of an electric car is a good idea. Not only are electric vehicles the future of road travel, but the government is considering a decent incentive who upgrade to electric. Both hybrid plug-in and fully electric vehicles can help improve fuel economy, lower fuel costs, and reduce emissions.

However, the cost is typically one of the major considerations for drivers deciding on what kind of vehicle to purchase. In fact, one of the top reasons that people hesitate to switch to an electric vehicle is the relative price compared to gas-powered cars. But, you must understand the fact that owning an electric vehicle offers more monetary benefits than gasoline vehicles. Take a look at some of the financial benefits you’ll reap by owning an electric vehicle:-

EV Owners Are Eligible For Tax Deductions

Yes! Going electric despite the higher upfront cost is considered as an act of being socially responsible. The more drivers switch to an electric vehicle, the less greenhouse gas will be emitted into the atmosphere and reduce its impacts on the environment. This, in turn, brings the global temperature down and contributing to make the world a better place to live in for us and our future generations. For these reasons, electric car owners are eligible for a tax deduction of up to $7,500.

However, the deduction amount varies from one state to another and based on the capacity of the battery used to power the vehicle. On the other hand, there are no tax deductions for gasoline cars, and from a tax perspective, going electric with Nissan is a financially smart option. All you need is electricity and Nissan leaf charging stations to recharge your vehicle.

Low-Cost Maintenance

Gas-powered vehicles consist of lots of complex moving parts and generally require more maintenance than electric vehicles. Petrol and diesel cars need frequent oil and transmission fluid changes, whereas, EVs don’t require it. Fixing gas-powered vehicles can take time and drives up labour costs from the mechanic. On the other hand, EVs come with regenerative brakes. Yes, they use the kinetic energy of the vehicle to decelerate. This, in turn, causes less wear and tear on the brakes, which result in reduced need for brake maintenance as well. Overall, the maintenance cost of EVs is less than petrol and diesel cars.

Costs Less To Power

Petrol and diesel rates are increasing day by day. One of the major benefits of owning an EV is that you don’t have to refuel it. All you need is Nissan leaf charger or Nissan leaf home charger to charge the car. You can charge your Nissan EV anywhere from the comfort of your house, office, or anywhere. It is as simple as that.

EV is the future of the automobile industry. Embrace it and reap the many benefits of being a proud owner of an electric vehicle.

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