Video Marketing Strategy – Why Your Video Strategy Is Important and Where to Start From

When I consult prospects and clients about video marketing, I always advice to start by first thinking about their viewers and not their product. It would be useless having a great video and not having the right target viewers for it. I come across so many videos that talk about the functions of a product or service and overlook what the real benefits are for the viewer. Whichever type of video you create, it needs to have its own goals and a defined distribution plan; likewise, performance should be measured and optimized as needed.

To start with, there are a couple of key questions one has to take into consideration:

1. What are the main goals of this video?

These goals can be: viewers reach, engagement, shares, leads captured, play rates, click through rates, sales (yes, there are video platforms that allow you to have a buy now button), etc.

2. Who will watch your video content?

We need to first create a target viewer profile, preferably use an empathy map template to gain a deeper insight into their prospects. This would also help you identify what type of video should be created, tonality and attention span.

3. Define what messages you want to communicate.

I suggest to do this during a brainstorming session with at least another person that knows the product well. Write down all relevant key messages and then choose what is relevant to your prospect during each stage of your buyer’s journey. For this particular scenario, I suggest to first create a short video that explains why this product exists, introduces the product/service and gets viewers engaged. Then, create more in depth videos that can be shown to your audience when they are about to take a decision. I plan to write a more in-depth article on this.

4. How are you planning to invite your audience to watch your video?

In this case you would need to think about how you are going to drive traffic towards your landing page. That can be through paid advertising, email marketing, affiliate marketing, organic search, referral marketing, remarketing, social media marketing, online networking, forums, ect. This would all depend on your overall marketing strategy and the resources you have available.

5. What would be the call-to-action/s at the end of your video?

This depends on what are the desired actions you want your viewers to take after watching your video content. Since we emphasize so much on creating video content strategically, we strongly recommend to produce the same video ending with different call-to-actions. It would not make sense to end your video with “Book a free demo” and then this video is used during a sales meeting when your product is already being demonstrated. In this case, I suggest to end the video with a call-to-action that inspires the viewer to try out the product or the service today.

6. Which video player should you use?

The top 2 video players that everyone knows about are YouTube and Vimeo. Whilst both of them are top class video platforms, they have their own limitations such as for integrations with your CRM (customer relationship management) platform, integrations with your email marketing platform, thumbnail A/B split testing, lead capturing, marketing automation, etc. We use Wistia and I also recommend to check out Vidyard, Twentythree and VOO player.

7. How would you measure engagement, actions and detect view drops? (Video analytics)

Video marketers do not just measure video views. It would be very irresponsible to take strategic decisions based on just view count. Professional video marketers are more interested in overall engagement rates, actions taken before, during or after the video has been played, who watched their videos, how much of each video they’ve watched, drop rates etc.

8. How could you capture leads with your video?

Every business wants new leads and in this scenario, the majority of digital marketing efforts are focused on capturing new leads and get people started on a demo. In this case, there are 3 ways to capture leads using video:

A. Capture a lead from the video itself: Advanced video platforms allow you to display a contact form known as turnstile at any time before, during or after the video is played.

B. Contact form sitting next to the video on your landing page: This is the most common form that digital marketers use to capture a lead; the video on the left and a contact form next to it on the right.

C. Show clickable annotations on the video itself: These would normally lead viewers to a contact form or another sales funnel page.

D. Email gates: These are used normally for high value content where viewers are asked to give their email address to be able to watch the video.

9. Where else could we show this video?

Videos are not meant to live only at one place. Product videos can be used for pre-roll advertising, uploaded on social media channels, uploaded on YouTube, sent via email to your mailing list, used for automated marketing emails, shared on forums, embedded in blog posts, online & offline sales presentations, used for product launch events, expos and the list goes on and on.

Posted in videos | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Importance of Auto Body Repair Shops

If you have an automobile, you should always keep track of the auto body repair shop which is located near your home. In fact, you should have an idea of all such shops which are located in your locality and not just near your home, because you never know when you might need the services of such a store. There are hundreds of such shops located near the highways where the need of such shops in felt the most.

There are several auto body repair shops today which offer a wide range of services to their customers. In fact, there are many body and paint shop also which are ready to offer their repair and servicing works to their clients. Body and paint shop is any body shop which performs the dual function of repairing any damage caused to the body of your car and then painting it. In fact, when you are looking for any body shop, it is suggested that you check out if the shop is going to offer you the service of painting also or else after your repair work is done, you might be required to visit another store to get the repair work done for your shop.

Suppose, there has been an unfortunate case of car collision and you are in desperate need of a car body shop – how do you select such a shop? There is several such Huntington Beach auto body shops which are located in the region. There are hundreds of automobiles which breakdown when they are traveling on the beach – what do you do in such a case? You just need to get in touch with a shop which offers excellent body and paint services. In fact, if you are in Huntington Beach, you will be flooded with options. There are innumerable shops which shall offer you painting services along with repair – you just need to check out a little more on such body shops in Huntington Beach and find out more about their services, before you choose to hire any such shop. Though, you can always try out new shops which are offering their services, it is best to check out the services of experienced companies so that you can be assured that your car body is in safe hands.

There have been innumerable cases when a car body which was meant for repairs and an improved look was damaged further at any body shop. Do not let this happen with your car. You do not have to be in a hurry when you are choosing any body shop in Huntington Beach. You just need to be patient and go through the profiles of such companies, learn about their services and experts who are working on behalf of such shops, so that you have an idea about the kind of service you can expect from such a shop. This shall also assure you that your car body is in safe hands while you have left it in an auto body repair store.

Posted in shopping | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

The Top 3 Work At Home Jobs Today

A lot of people today are looking for a job to earn an extra income. One great option is work at home jobs. If you are just new to this work at home jobs, well, you need to know this jobs because most people are doing this jobs already. Giving you an idea, here are top work at home jobs.Start with the top on the list, the work at home job as blogger. I agree that this could be the top work at home today. I am a a blogger since October 2009. Although I’m a 4 month old blogger, I already did almost hundreds of blogs. A day to day post helps me to know more of latest updates today. Blogging can be a self employed. Working in your own site will be called self-employed blogging. Many companies today are in need of blogger. But blogging is not just making an article by copying and paste it in your site. You must do your own blog. If you are running out of topics to make, you can search then get some ideas from someone’s blog. Never copy and paste it. That is a big NO-NO.Second to the list is work at home as a web designer. Many companies are looking for web designers. You don’t need to go to the office just to submit your designs. You can have an employers even though your office is your bedroom. If you are knowledgeable of web designs, then you are qualified to this job. High paid web designers are doing this kind of job. My brother is a professional web designer, that’s why I know how many dollars a month he gets from his employer.Last work at home job is by filling up online survey. Yes! You will definitely be paid by filling an online survey. At first I thought this is a rude job, but i was wrong. Many people are doing this job. I dunno why companies are looking for people who will answers their survey. I just know that many people are earning extra money from it.

Posted in Employment Work | Tagged | Comments Off